Big Little Bar

Big Little Bar is a daily wellness bar developed specifically for women. One tasty bar contains all of the daily vitamins and Omega-3 nutrients that women need to maintain a healthy body. This bar has the same amount of Omega-3s, DHA, and EPA as two fish oil pills and 100% of the daily vitamins.

I was hired to help during the brand-building phase, which included exploring and designing the logo and packaging and the development of the social media launch campaign. We wanted to create a simple but bold design for the word mark, packaging, and site experience. Using a bright orange color made the design memorable and distinctive in the market. To highlight the importance of Omega-3 nutrients, we included an "O" symbol throughout the design.