April 2018 - Present

A multi-disciplinary design studio north of Boston, built around the belief that design transcends aesthetics — it works to solve problems, forge emotional bonds, and leave lasting impressions of your business. We partner with startups and small businesses passionate about unlocking their potential.

Successful brands are born from thoughtful design.

• Logo/Brand Identity

• Website

• Marketing Materials

• Print/Packaging

• Illustration

• Environmental Display/Signage

Mar 2021 - Aug 2023

My role was to oversee the design of Purple Carrot's digital marketing services, including social ads, promotional web experiences, email marketing, and the overall brand identity.

Additionally, I contributed to the development of the Purple Carrot identity design system by creating a component design system for email marketing and redesigning the format of the purple carrot weekly recipe book.

Brought aboard to help further establish the visual design direction/branding for the launch of an enterprise client's E-Learning Platform.

Project work included:

• Launch campaign theme visualization and moodboarding

• Illustrated renderings and conceptualizing for live event space

• Development of launch campaign materials (Social Media Assets, Swag, Billboards, Event Signage)

• Overall art direction (photos, illustrations, etc)

May 2019 - Nov 2019

Brought aboard to oversee visual design for the launch of Kantar IQ - a research and insights platform. I helped to oversee the overall design language system, with direct oversight for production design team

Key Skills and Accomplishments

• Art direction

• UI design

• Design leadership

• UX collaboration

• Design system implementation

• Brand consistency

• Project management

Impact:

• Developed a consistent set of responsive website template designs that improved the user experience and brand consistency of a large-scale website.

• Provided design direction to the production team to complete the project on time and within budget.

• Established a design system that will make it easier and more efficient to create and maintain future website builds.

Nov 2011 - Feb 2018

Supervised the visual design process across a range of interactive platforms and departments including video, development and experiential teams.

Worked closely with Executive Creative Director aiding in high level concept development, client pitches, initiated project brainstorms to align with client goals and provided design direction from concept to production..

Managed the visual design team. Provided ongoing feedback and growth opportunities, set team objectives, and overall art direction. Established an active learning environment for honing skills and staying current with trends and technology.

Dec 2007 - Nov 2011

Directed the design team and managed projects effectively utilizing the individual strengths and skills of team members. Served as the conceptual design lead.

Responsible for expanding team capabilities, making hiring decisions, and setting individual goals by providing ongoing feedback on a per project basis.

Established conceptual direction and oversaw design production staff through the completion of each project.

Worked with Executive Creative Director and Account Team to secure new accounts coordinating multiple teams to develop and pitch concepts to prospective clients.

Nov 2004 - Dec 2007

Lead designer responsible for initiating concepts and establishing overall design direction for client projects.

Led concept designers to ensure client brand and project goals were successfully translated across site experiences.

Oversaw all output of production design team.