AthenaHealth -
AR Experience

Athenahealth offers digital solutions to healthcare providers to help them save time and improve patient care. However, it is challenging to reach out to busy doctors.

To demonstrate their commitment to freeing healthcare professionals from mundane tasks, Athenahealth wanted a unique stunt for their Las Vegas conference. Their digital agency, Genuine, proposed a leaning 20-foot, 2.5-ton sculpture made up of several stacks of white paper, with some appearing to be carried off by the wind. A design that had the whimsy of a Dr. Seuss illustration. This installation rose high above the booths and attracted attention bringing people in to explore. Upon picking up an iPad, the installation came to life with interactive hotspots and augmented reality immersion.